Selected work / 2026Strategy · Partnerships · Communications · Experiences
Building influence
across cultures.
01 / IntroductionFor brands with global ambition
Culture is the
starting point.
NUWA Marketing brings together strategy, public relations, creator partnerships, content and experiences to help brands build relevance across markets.
Brand strategyTalent partnershipsPublic relationsCampaign productionEvents & experiences
02 / Cultural campaignsPOP MART · Ongoing partnership
Culture in
motion.
NUWA helps POP MART enter conversations across the U.S. through creator campaigns, cultural moments, communications and editorial storytelling.
POP MART / ApproachFrom collectibles to cultural relevance
Find the right
cultural entry point.
Connect the brand with creators, communities and moments where its world can participate naturally.
03 / Public relations & eventsPigeon · Ongoing partnership
Care, made
visible.
NUWA supports Pigeon’s U.S. presence through product storytelling, earned recognition and thoughtfully produced experiences for media, creators, experts and families.
Pigeon / PartnershipPigeon-led concept · NUWA execution
Build trust through
real connection.
Pigeon leads the event strategy and creative direction. NUWA helps bring its vision to life through creator outreach, logistics, production and on-site execution.
04 / Brand collaborationMONA × VOOGLAM · 2026
Every version
in motion.
NUWA identified Mona Matsuoka for VOOGLAM’s capsule collaboration, connected brand and talent, and managed the partnership through campaign production.
MONA × VOOGLAM / ExecutionOne connected process
From introduction
to image.
Talent identification, relationship management, pre-production and on-set execution carried the capsule from idea to editorial image and film.
05 / Talent partnershipZEELOOL × Aimee Song · 2026
Frame your
vibe.
NUWA identified Aimee Song as ZEELOOL’s collaborator, facilitated the partnership and led campaign production from concept through execution.
ZEELOOL × Aimee Song / CampaignFour moments. Four frames. No formula.
A collaboration
built to move.
The campaign brought Aimee’s personal style and ZEELOOL’s creative identity together across photography and film.
06 / Earned mediaSelected results from the case study archive
Stories that
travel further.
07 / Integrated workA connected practice
One idea can live
across every touchpoint.
StrategyCreatorsMediaContentExperiences
08 / Creator campaignsSelected source-deck examples
Creators make
the idea move.
09 / ExperiencesEvents with a point of view
Make the moment
mean something.
For Pigeon, NUWA supports the brand’s event vision with creator outreach, logistics, production and on-site execution.
US · China · Beyond