Digital marketing & branding for diverse cultural millennial brands.
 
 
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Teel Yes x Parisa Wang

Initiatives: 

Both Parisa Wang and Teel Yes focus on women empowerment and female led business. Parisa Wang has had #PWWonderWaman, while Teel Yes has had #TYPowerWoman series. 

Strategy: 

After NuWa Marketing's analysis on both brands' target audiences, the strategy of cross-promotion was formed and specific tactics were approved by both clients. NuWa Marketing secured three key influencers who are also top fashion players in the fashion industry to participate in the campaign. 

Loveme Hugme NYFW Activation

Challenge: 

New c-commerce platform with Chinese culture to enter American market. LMHM started working with NuWa Marketing in Jan, 2018. LMHM had a short period to activate before NYFW in Feb, 2018. 

Strategy: 

Identified key influencers to partner with during NYFW, executed and carried out the plan by NuWa within 30 days.

Results: 

Loveme Hugme has garnered over 1 million impressions and features on Nylon, Getty etc. 

 

Power Woman 

 

Challenge: New brand to enter the market.  

Strategy: 

With NuWa Marketing’s consultations, Teel Yes completed 2017 with 5 campaigns: NYFW takeover, Collection Preview event,  Holiday Gift Set campaign, Power Woman Campaign and Cross-Promotion brand campaign with Parisa Wang.

Success: 

Overall, Teel Yes social media traffic increased 9 times, and had sales conversion from social media channels. Teel Yes has been worn by influencers with more than 200k followers. Additionally Teel Yes had formed direct relationships with Cosmopolitan, Who What Wear, Taste the Style etc.