Find the voice.
Identify a collaborator whose style and cultural relevance fit ZEELOOL.
Case study / Aimee Song × ZEELOOL
Frame your
vibe.
One collaboration, seen through every side of Aimee.
01 / The partnership
From the right talent
to a world in motion.
NUWA identified Aimee Song as a strategic partner for ZEELOOL, facilitated the relationship, and led the campaign production. The story follows Aimee through fashion, work, home and everyday life, with eyewear connecting each moment.
Talent identificationPartnership facilitationCreative developmentCampaign productionPhotographyFilm
02 / The execution
One idea, carried
all the way through.
Build the relationship.
Bring brand and talent together and support alignment across the collaboration.
Shape the story.
Develop the campaign world around Aimee’s movement, personal style and everyday rituals.
Produce the campaign.
Lead pre-production, shoot execution and delivery across photography and film.
03 / The visual world
The world
of Aimee.
Four moments, four frames, no formula. The campaign follows different sides of Aimee’s life while each pair of glasses becomes an expression of the moment.
04 / Campaign imagery
05 / The collaboration
A collaboration built to move with every side of her.
The ZEELOOL × Aimee Song collection launched in September 2026 under the brand’s “Frame Your Vibe” platform. NUWA connected the talent partnership with the creative and production work that brought the campaign to life.
ZEELOOL × Aimee Song · 2026
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