Case study / Pigeon

Care, made
visible.

Building trust through meaningful experiences and earned recognition.

Public Relations · EventsUnited States · Ongoing
Two Pigeon event hosts in red against an ivory draped backdrop

01 / The partnership

A trusted global brand,
made closer to culture.

NUWA supports Pigeon’s U.S. presence through public relations, product storytelling and thoughtfully produced experiences—bringing the brand closer to the media, experts, creators and families shaping modern parenthood.

PR strategyMedia relationsAward submissionsCreator sourcing & outreachEvent Production & ExecutionCommunity relations

02 / Events

Pigeon’s vision,
brought to life with care.

Pigeon leads the event strategy, concept, KPIs and creative direction. NUWA supports the team by sourcing and reaching out to creators, coordinating logistics, producing the event and managing on-site execution.

01

Source the creators.

Identify and reach out to creators aligned with Pigeon’s event brief and audience.

02

Coordinate the details.

Manage outreach, scheduling, partners and logistics against Pigeon’s plan.

03

Produce the event.

Bring Pigeon’s approved concept and creative direction into the physical event.

04

Execute on site.

Coordinate the team, creators and partners as the event unfolds.

03 / Award recognition

2025—2026

Recognized by the
voices parents trust.

NUWA supports award applications and submissions as opportunities become available. Pigeon’s bottles have earned recognition from trusted parenting and baby care programs.

2026

Best of The Bump

Overall Best Baby Bottle — Silicone Coated Glass Baby Bottle; Best Glass Baby Bottle — Nurture & Nest Glass Wide Neck Baby Bottle

2026

Baby Innovation Awards

Bottle Product of the Year — Pigeon Glass Bottles

2026

NAPPA Awards

Three Best for Baby wins across Pigeon’s PPSU, Glass and Silicone Coated Glass Wide Neck Bottles

2025

NAPPA Awards

Best for Baby wins for the PPSU Nursing Bottle and Nurture & Nest Glass Nursing Bottle

Two Pigeon wide-neck baby bottles displayed on a marble plinth

04 / Public relations

Authority, built
with intention.

Our PR approach connects Pigeon’s decades of feeding expertise with the conversations parents are having now. We shape credible product narratives, build thoughtful media relationships and support award applications and submissions as opportunities become available.

Brand storytellingProduct positioningEditorial relationsAward submissions

05 / The relationship

A long-term partnership built on trust, thoughtful execution and meaningful relationships.

Across communications and experiences, NUWA helps Pigeon show up with the same care and consideration that define the brand itself.

Public Relations · Events · Ongoing

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