Find the cultural entry point.
Identify the communities, creators and moments where the brand story can participate naturally.
Case study / POP MART
Culture in
motion.
Building cultural relevance for a global phenomenon.
01 / The partnership
A global phenomenon,
made meaningful in culture.
NUWA helps POP MART translate global momentum into culturally relevant moments across the U.S.—connecting characters, creators and communities through integrated campaigns designed to travel.
02 / The approach
From collectible
to cultural signal.
Build the right constellation.
Bring together talent, media, partners and experiences around one focused creative idea.
Make every touchpoint travel.
Shape the story for social, press and real-world participation without losing its identity.
03 / Editorial moments
04 / The impact
An ongoing partnership built on cultural fluency, creative ambition and the ability to move between markets.
Across creator campaigns, cultural moments and editorial storytelling, the work positions POP MART as more than a collectible brand—a global cultural platform with local relevance.
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