Parisa Wang x Teel Yes Cross-Promotion Brand Campaign

Parisa Wang x Teel Yes ft. Olivia Perez

Parisa Wang x Teel Yes ft. Aya Kanai

Parisa Wang x Teel Yes ft. Marissa Casey

Initiatives: 

Both Parisa Wang and Teel Yes focus on women empowerment and female led business. Parisa Wang has had #PWWonderWaman, while Teel Yes has had #TYPowerWoman series. 

Strategy: 

After NuWa Marketing's analysis on both brands' target audiences, the strategy of cross-promotion was formed and specific tactics were approved by both clients. NuWa Marketing secured three key influencers who are also top fashion players in the fashion industry to participate in the campaign. 

Results: 

Engaging content of 6 videos, 6 posts on Instagram and 3 website features were garnered. 185.2k Impressions on Instagram were created. Both brands were activated by new influencers.