Parisa Wang New Collection Preview Event

Parisa Wang, Summer Y.L. Cyndi Ramirez, Eugenie Gray and friend at Chillhouse.

Parisa Wang, Summer Y.L. Cyndi Ramirez, Eugenie Gray and friend at Chillhouse.

Food sponsored by Mala Project. 

Food sponsored by Mala Project. 

Kristan Lam at Chillhouse

Kristen Lam at Chillhouse

Summer Y.L. and Cyndi Ramirez

Summer Y.L. and Cyndi Ramirez

Food sponsored by Mala Project

Food sponsored by Mala Project

Challenge: 

Parisa Wang has been featured on WWD, Elle, Cosmo etc. And Parisa Wang is carried at Opening Ceremony, Free People and ShopBop.com. However, Parisa Wang had't launched a collection preview event for media and select influencers yet.

Strategy: 

Consulted by NuWa Marketing, Parisa Wang identified event partners and key guests. 

Results: 

Parisa Wang forged partnerships with Chillhouse and Mala Project, and built direct relationships with Pushingsix and Moon Creative. 

 

Summer Sins Style